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Articles by Tamara Sword, Founder and CEO, ThoughtLDR

Tamara Sword is the Founder of ThoughtLDR. Before founding the agency in 2019, Tamara was CMO at leading tech companies, including distributed computing company Hadean, Consumer Electronics AI company Audio Analytic (acq. Meta, 2022), and electric motor manufacturer YASA (acq. Mercedes-Benz, 2021). Previously, Tamara was CMO at augmented reality start-up Aurasma (acq. HP, $11bn), VP of EMEA Marketing at HP, and led marketing and communications for a CE holographic display company (acq. Promethean Inc. and Logitech) and for a $100m joint venture between the University of Cambridge and MIT. Tamara started her career at Saatchi & Saatchi advertising, is the co-founder of top 10 video app infltr, a judge for the CES Innovations Awards, and a VC advisor.

Mar 17, 2025 3:51:21 PM

Why Storytelling Is Every Deeptech Founder’s Secret Weapon

Tamara's article first appeared on Startups Magazine. Deeptech is hard. You’re breaking new ground on technology to solve intractable problems. Your...
Author: Tamara Sword, Founder and CEO, ThoughtLDR
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Feb 23, 2024 10:22:16 AM

Start-ups are sharks, Customers are goldfish and PR momentum matters.

Author: Tamara Sword, Founder and CEO, ThoughtLDR
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Feb 7, 2024 3:15:01 PM

What’s the difference between Marketing, PR and Thought Leadership?

A marketer, a PR and a thought leader walk into a bar, arm in arm.
Author: Tamara Sword, Founder and CEO, ThoughtLDR
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Oct 19, 2022 11:26:45 AM

To enter awards or not to enter awards: that is the question

One thing we get asked a lot by our early-stage tech clients is "should we do awards?" It’s a good question. There's time and oftentimes money...
Author: Tamara Sword, Founder and CEO, ThoughtLDR
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Jun 29, 2022 2:18:33 PM

What’s the secret recipe for successful thought leadership?

The best thought leaders are authentic, sharing their insight using their own distinctive voice to bring out the best in every company, every person,...
Author: Tamara Sword, Founder and CEO, ThoughtLDR
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