Articles by Tamara Sword

Mar 17, 2025 3:51:21 PM

Why Storytelling Is Every Deeptech Founder’s Secret Weapon

Tamara's article first appeared on Startups Magazine. Deeptech is hard. You’re breaking new ground on technology to solve intractable problems. Your...

Author: Tamara Sword

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Thought Leadership Startups

Feb 23, 2024 10:22:16 AM

Start-ups are sharks, Customers are goldfish and PR momentum matters.

Author: Tamara Sword

Thought Leadership

Feb 7, 2024 3:15:01 PM

What’s the difference between Marketing, PR and Thought Leadership?

A marketer, a PR and a thought leader walk into a bar, arm in arm.

Author: Tamara Sword

Thought Leadership Startups

Oct 19, 2022 11:26:45 AM

To enter awards or not to enter awards: that is the question

One thing we get asked a lot by our early-stage tech clients is "should we do awards?" It’s a good question. There's time and oftentimes money...

Author: Tamara Sword

Thought Leadership

Jun 29, 2022 2:18:33 PM

What’s the secret recipe for successful thought leadership?

The best thought leaders are authentic, sharing their insight using their own distinctive voice to bring out the best in every company, every person,...

Author: Tamara Sword