--- title: Newsroom | Tamara Sword, Founder and CEO, ThoughtLDR (2) description: Tamara Sword is the Founder of ThoughtLDR. Before founding the agency in 2019, Tamara was CMO at leading tech companies, including distributed computing company Hadean, Consumer Electronics AI company Audio Analytic (acq. Meta, 2022), and electric motor manufacturer YASA (acq. Mercedes-Benz, 2021). Previously, Tamara was CMO at augmented reality start-up Aurasma (acq. HP, $11bn), VP of EMEA Marketing at HP, and led marketing and communications for a CE holographic display company (acq. Promethean Inc. and Logitech) and for a $100m joint venture between the University of Cambridge and MIT. Tamara started her career at Saatchi & Saatchi advertising, is the co-founder of top 10 video app infltr, a judge for the CES Innovations Awards, and a VC advisor. (2) --- ![thought_ldr](https://www.thoughtldr.com/hubfs/Homepage/Images/thought_ldr.svg "thought_ldr") # Newsroom     # Articles by Tamara Sword, Founder and CEO, ThoughtLDR Tamara Sword is the Founder of ThoughtLDR. Before founding the agency in 2019, Tamara was CMO at leading tech companies, including distributed computing company Hadean, Consumer Electronics AI company Audio Analytic (acq. Meta, 2022), and electric motor manufacturer YASA (acq. Mercedes-Benz, 2021). Previously, Tamara was CMO at augmented reality start-up Aurasma (acq. HP, $11bn), VP of EMEA Marketing at HP, and led marketing and communications for a CE holographic display company (acq. Promethean Inc. and Logitech) and for a $100m joint venture between the University of Cambridge and MIT. Tamara started her career at Saatchi & Saatchi advertising, is the co-founder of top 10 video app infltr, a judge for the CES Innovations Awards, and a VC advisor. [Thought Leadership](https://www.thoughtldr.com/news/tag/thought-leadership) Nov 9, 2021 1:59:00 PM ### Mum’s the Word: Six reasons why ‘Returners to Work’ should embrace thought leadership Going on maternity leave might not seem like a step-forward when it comes to your career. The best outcome, you might think, is simply not to take a... Author: Tamara Sword, Founder and CEO, ThoughtLDR ![read-more](https://www.thoughtldr.com/hubfs/arrow-green.png) #### Our TOP SECRET LinkedIn Checklist Used right, LinkedIn is a place to create instant rapport and open up new business opportunities through the power of our ideas and experience. 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Author: Tamara Sword, Founder and CEO, ThoughtLDR ![read-more](https://www.thoughtldr.com/hubfs/arrow-green.png) [**](https://www.thoughtldr.com/news/author/tamara/page/1) [1](https://www.thoughtldr.com/news/author/tamara/page/1) [2](https://www.thoughtldr.com/news/author/tamara/page/2) ### Subscribe Here - Recent - Popular - Topics ![](https://www.thoughtldr.com/hubfs/deeptech%20storytelling%20masterclass%20at%20hello%20tomorrow%20conference.png) A Storytelling Masterclass at Hello Tomorrow Conference ![](https://www.thoughtldr.com/hubfs/Launch%20LinkedIn%20Single%20Image%20Ad.gif) Why Storytelling Is Every Deeptech Founder’s Secret Weapon ![](https://www.thoughtldr.com/hubfs/4-Sep-10-2024-02-58-19-6867-PM.png) A week with ThoughtLDR: Featuring our marketing intern,... ![](https://www.thoughtldr.com/hubfs/condense.gif) From the race track to virtual gigs: ThoughtLDR clients... ![](https://www.thoughtldr.com/hubfs/media%20training.gif) Media training & the media maze: 10 tips for successful PR ![](https://www.thoughtldr.com/hubfs/Launch%20LinkedIn%20Single%20Image%20Ad.gif) Why Storytelling Is Every Deeptech Founder’s Secret Weapon ![](https://www.thoughtldr.com/hubfs/deeptech%20storytelling%20masterclass%20at%20hello%20tomorrow%20conference.png) A Storytelling Masterclass at Hello Tomorrow Conference ![](https://www.thoughtldr.com/hubfs/Untitled%20design%20(61).png) Meet Alice Broughton, who joins our team as a PR Director ![](https://www.thoughtldr.com/hubfs/media%20training.gif) Media training & the media maze: 10 tips for successful PR ![](https://www.thoughtldr.com/hubfs/condense.gif) From the race track to virtual gigs: ThoughtLDR clients... ### List By Topic - [Thought Leadership (14)](https://www.thoughtldr.com/news/tag/thought-leadership) - [News (10)](https://www.thoughtldr.com/news/tag/news) - [Startups (9)](https://www.thoughtldr.com/news/tag/startups) - [Client News (4)](https://www.thoughtldr.com/news/tag/client-news) [**](https://www.thoughtldr.com/news/author/tamara/page/1) [1](https://www.thoughtldr.com/news/author/tamara/page/1) [2](https://www.thoughtldr.com/news/author/tamara/page/2) ### Great things start with '*hello*' [![](https://www.thoughtldr.com/hubfs/Homepage/Images/cta-arrow-right.svg)](https://www.thoughtldr.com/meetings/tl2020/introductory-call-with-thoughtldr) - [ Terms & Conditions ](https://www.thoughtldr.com/terms-and-conditions) - [ Privacy Policy](http://thoughtldr.com/privacy-policy) - Company Reg. 7671832 ThoughtLDR Ltd. 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