---
title: "YASA: Driving the Electric Revolution"
description: Originally a spin-out from Oxford University, YASA is reshaping the future of electric vehicles with its high-performance, super-efficient electric motors.
---

![thought_ldr](https://www.thoughtldr.com/hubfs/Homepage/Images/thought_ldr.svg "thought_ldr")

# Driving the Electric Revolution

![Yasa](https://www.thoughtldr.com/hubfs/Untitled%20(140%20x%20100%20px)%20(140%20x%2070%20px)%20(140%20x%2050%20px)%20(4).svg)

Originally a spin-out from Oxford University, YASA is now reshaping the future of electric vehicles with its ultra high-performance, super-efficient electric motors. Acquired by Mercedes-Benz in July 2021, its next-generation electric generation drive solutions are set to accelerate the adoption of electric cars and reset the bar for electric driving experiences. YASA has been a ThoughtLDR client since 2016.

## Coverage we've driven:

![Financial Times](https://www.thoughtldr.com/hs-fs/hubfs/Untitled%20design%20(85).png?width=1709&height=578&name=Untitled%20design%20(85).png)

![Reuters](https://www.thoughtldr.com/hs-fs/hubfs/3-Jan-12-2022-05-45-53-91-PM.png?width=1709&height=578&name=3-Jan-12-2022-05-45-53-91-PM.png)

![Daily Mail](https://www.thoughtldr.com/hs-fs/hubfs/4-Jan-12-2022-05-45-54-14-PM.png?width=1709&height=578&name=4-Jan-12-2022-05-45-54-14-PM.png)

![TechCrunch](https://www.thoughtldr.com/hs-fs/hubfs/Untitled%20design%20(23).png?width=1709&height=578&name=Untitled%20design%20(23).png)

![BBC](https://www.thoughtldr.com/hs-fs/hubfs/2-Jan-12-2022-05-45-53-81-PM.png?width=1709&height=578&name=2-Jan-12-2022-05-45-53-81-PM.png)

![Autocar](https://www.thoughtldr.com/hs-fs/hubfs/5-2.png?width=1709&height=578&name=5-2.png)

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