It’s widely recognised that thought leadership (having a ‘personal brand’ and being a vocal expert in a given industry or sector) can transform the way colleagues and potential customers see us. While there’s an abundance of research on how thought leadership impacts company purchasing decisions, there’s been precious little research into how thought leadership influences the executive search process and the way employers value job applicants.
Can thought leaders command a higher salary?
Do they have the edge in today’s executive search process?
And has remote working changed the way employers value thought leadership?
We asked some of the best thought leaders in their respective fields what thought leadership means to them and how their personal brand and being authentic on LinkedIn has benefited the way they work. Here’s what they told us:
People tend to underestimate their own value, how their ideas or experiences could influence or support others. To me, thought leadership is turning those ideas into actionable content. In our go-forward world, people who are willing to create and take bold positions within their respective fields are the ones that will command greater opportunities.
For me, more than anything, being authentic on digital channels like LinkedIn has driven new relationships – with people I admire, with potential collaborators, and with those who are trying to solve the same personal and professional challenges that I am.
Bring your thoughts and expertise to scale by being open, social and visible online. Your best bet is always yourself. Especially now that there's more uncertainty roaming around than ever before. Thought leadership brings our knowledge and expertise to scale. A pursuit most can benefit from with no barrier to entry. Bet on yourself - the benefits are tremendous.
I have long thought, as the Founder of a specialist recruitment business, that understanding your community and trends in your marketplace is an important part of being a successful recruiter. Providing insight and value, championing the skillsets you recruit for is a key part of the role.
As a recruiter, you are often able to spot trends in the workforce much earlier, make this information available to everyone through your personal marketing and communication. It helps your clients and candidates build a clear picture of how to prepare for a new hire, or new job.
Oftentimes, we tell ourselves that our experiences, the things we know, the things we do on a daily basis, are not actually that valuable. And that's where, for senior leaders at corporates, a kind of imposter syndrome can set in. But what they see as mundane and normal is actually what somebody else - maybe somebody twenty paces behind them in terms of career - is desperately trying to figure out.
Senior executives need to understand that thought leadership is the missing link. When there's conflict within an organization or friction, it's actually not because people don't like each other or don't like their job. It's because they feel like they don't know what's going on. So thought leadership doesn't just have to be coming up with new ideas that inspire people, thought leadership can also be really good internal communication.
ThoughtLDR is a new kind of agency for thought leaders. Driven by the belief that people buy into people not press releases, we work with companies in the US and UK to transform the way they communicate and create opportunities through thought leadership.
For more information please contact email@example.com
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